NO
SUPPORT FOR DUALDISC
Advice from Tim Sweeney
February 2005
By Tim Sweeney www.TSAMusic.com
As I talked about in a recent article regarding trimming down your marketing
plan to one or two things that you can do right now that will yield the results
you want this week or month, your business plan for this year is equally
important.
While many artists claim they are only artists and want to focus on that aspect
of their careers, it is time that you have to focus on the business side of your
art and how by doing this, you will generate more income to make your music your
full time focus. With this in mind the first thing you need to learn is what
every successful business person already knows, cutting your expenditures may
save you some money but it won’t make you profitable in the manner you want it
to. To be profitable in the way you are envisioning it right now, your business
and marketing plans can not solely focus on selling CDs at shows or online. To
be profitable in this new era of the music business you must develop new
product that is in essence “custom designed” for your audience. To the major
labels this means the backing and endorsing of the new Dual Disc format. (CD on
one side and DVD on the other). Unfortunately for the major labels, which are
imploding at a much faster pace than they thought, this will prove to be another
mistake.
This mistake is the same one repeated by thousands of artists every year. The
basic problem with the Dual Disc format is the same as having only one CD to
sell. Once your audience has bought your one piece of product, what else can you
sell them? Nothing! This is why I am not endorsing the Dual Disc format. Instead
here is what I am teaching the artists I am working with and those that are
coming to the Music Strategies seminars this year (www.MusicStrategies.com).
In lieu of jumping into the Dual Disc format that isn’t going to sell the
existing CDs you have sitting on the floor in your house, you will be developing
a new catalog of product that won’t cost you thousands of dollars to develop.
I am teaching artists how to sell their existing and new live CDs along side the
DVDs of their live shows they will be videotaping. In short, the new generation
of independent artists will have product that is created on demand that will
consist of your studio and live CDs and DVDs of your live shows, tours and even
mini-documentaries on yourself and your music.
This new product design will allow you to sell specially designed product to
your existing fans that come to shows but more importantly, dramatically
increase the product sales to those that are not coming and future fans you
haven’t even met yet. It will also help you get the attention of booking
agents, club bookers, festival directors and talent buyers more effectively than
a press kit or an EPK.
While the major labels have started their new quest for bands that can sell 150,
000 units of their first label release (while most of their artists can’t even
sell 10,000 units), most of their artists will fail because of one specific
reason. They are so focused on getting radio airplay (which is not generating
more CD sales than live shows) that they are not communicating or understanding
who their fans are. With that in mind, their careers and their art are
lost.
Your first step in creating this new product
is to write out everything you know about your current fans. Their age, gender,
what they like and don’t, etc. Then take your existing art and develop some
custom product that you can burn on demand or make in limit quantities.
If you would like to learn more about what I am teaching the artists I am
working with personally, call me directly at 951-303-9506. If you would like to
see the new product ideas I have laid out in person and how you can create your
own specific new product, than join me in San Francisco in February or San Diego
in June, where you can learn how to do this and how it will double your sales
and profits.
For more information, check out www.MusicStrategies.com.
I will also be showing you the book and CD combination product that I have been
teaching artists for years that has become more popular with major label
artists. This format will help you reach ten times more fans and help you get an
even greater level of exposure. For more information, please visit www.TSAMusic.com/products.asp.
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